Why and how you should user-test your brand attributesWhen deciding how to position your brand you should - to paraphrase Mark Ritson - “choose the three things you’d like people to think about…Mar 18, 2022Mar 18, 2022
No labels, no confusionIt’s 10.33am and I just challenged myself to write a post in ten minutes (because of this twitter thread). This one is a simple piece of…Jul 1, 2021Jul 1, 2021
Story Blocks: A tool to help founders capture their company storyMost successful founders know what problem they’re trying to solve, why it matters, what their approach and solution is and so on. But…Dec 10, 2019Dec 10, 2019
How much is clear language worth?It’s easy to agree that good communication has value, but how much value? What’s the cost of not having it?Jun 5, 20191Jun 5, 20191
Writing is acting. Writing is illustrating.If you’re an aspiring copywriter, this post is for you.Apr 24, 2019Apr 24, 2019
Some companies you should know aboutI’ve worked with some wonderful companies over the last year. I will, inevitably, write a self-promotional piece about what I’ve been up…Jan 3, 2019Jan 3, 2019
Why you should build your brand from the inside outMost people agree that Brand is important, but not everyone agrees what a brand is. Not a great starting point for building one. The…Sep 6, 20184Sep 6, 20184
Why are we afraid of simplicity?Or, if you like provocative titles, DEATH TO THE 300-SLIDE DOCUMENT!Jul 13, 2018Jul 13, 2018
Brand Purpose without all the nonsenseor, How to get excited about your brand without being a delusional idiotJul 10, 20181Jul 10, 20181
