Andy Whitlock·Mar 18, 2022Why and how you should user-test your brand attributesWhen deciding how to position your brand you should - to paraphrase Mark Ritson - “choose the three things you’d like people to think about…
Andy Whitlock·Jul 1, 2021No labels, no confusionIt’s 10.33am and I just challenged myself to write a post in ten minutes (because of this twitter thread). This one is a simple piece of…
Andy Whitlock·Jun 16, 2020Positioning and rebranding a VCA new case study from The Human HalfA response icon2A response icon2
Andy Whitlock·Dec 10, 2019Story Blocks: A tool to help founders capture their company storyMost successful founders know what problem they’re trying to solve, why it matters, what their approach and solution is and so on. But…
Andy Whitlock·Jun 5, 2019How much is clear language worth?It’s easy to agree that good communication has value, but how much value? What’s the cost of not having it?A response icon1A response icon1
Andy Whitlock·Apr 24, 2019Writing is acting. Writing is illustrating.If you’re an aspiring copywriter, this post is for you.
Andy Whitlock·Jan 3, 2019Some companies you should know aboutI’ve worked with some wonderful companies over the last year. I will, inevitably, write a self-promotional piece about what I’ve been up…
Andy Whitlock·Sep 6, 2018Why you should build your brand from the inside outMost people agree that Brand is important, but not everyone agrees what a brand is. Not a great starting point for building one. The…A response icon4A response icon4
Andy Whitlock·Jul 13, 2018Why are we afraid of simplicity?Or, if you like provocative titles, DEATH TO THE 300-SLIDE DOCUMENT!
Andy Whitlock·Jul 10, 2018Brand Purpose without all the nonsenseor, How to get excited about your brand without being a delusional idiotA response icon1A response icon1
