It’s 10.33am and I just challenged myself to write a post in ten minutes (because of this twitter thread). This one is a simple piece of advice for founders and marketing teams to put an end to painful, inefficient discussions around defining your brand strategy. It’s this: Remove the labels. …

A new case study from The Human Half At the end of 2019—so, around 300 years ago—I partnered with the tall and talented Dan Greene of Greene & Sons to help position and rebrand London-based MMC Ventures. MMC invest in early stage tech companies and have the likes of Gousto…

Most successful founders know what problem they’re trying to solve, why it matters, what their approach and solution is and so on. But many of them find it hard to articulate all this simply for others. Capturing your company story simply is incredibly powerful as it is central to everything…

It’s easy to agree that good communication has value, but how much value? What’s the cost of not having it? In the last few weeks I have witnessed… Two weeks of a project wasted because the two parties involved had a different interpretation of what a “creative platform” was. Some…

If you’re an aspiring copywriter, this post is for you. Although I’m a brand strategist, copywriting is a core foundation on which I’ve built my craft and career. I spent over ten years overseeing copy at multiple agencies and businesses and I still occasionally help companies to find their tone…

I’ve worked with some wonderful companies over the last year. I will, inevitably, write a self-promotional piece about what I’ve been up to with them, but until then I thought I’d just put them on your radar since they’re all great companies. Some you might know, others you won’t—yet. …

Most people agree that Brand is important, but not everyone agrees what a brand is. Not a great starting point for building one. The biggest misconception I see is that brand = marketing communications. I’ve even met people whose title is Head of Brand who *only* look after advertising. …

Or, if you like provocative titles, DEATH TO THE 300-SLIDE DOCUMENT! “There are two kinds of smart people. Those who make simple things complicated and those who make complicated things simple.” source. No one enjoys reading 300-page presentations. No one wants a task to take four times longer than it…

or, How to get excited about your brand without being a delusional idiot — Brand Purposes. They’re either the most important thing your business can have or an exercise in delusional narcissism, depending on who you talk to [Clarification: I see a lot of commentary about this practice and the people that criticise it misunderstand it—mostly because many practitioners have misused it. …